Match Each Item with the Correct Statement Below

Match each item with the correct statement below.
-_____ are methods of testing alternate ads by dividing a cable TV audience using two different ads,and then evaluating the relative effectiveness of each.

A) noise
B) advertising
C) promotion
D) publicity
E) sales promotion
F) guerrilla marketing
G) posttesting
H) split runs
I) cooperative advertising
J) marketing public relations
K) media scheduling
L) pretesting
M) informative advertising
N) persuasive advertising
O) retail advertising
P) missiles
Q) cross-promotion
R) interactive advertising
S) sponsorship
T) institutional marketing