Point-of-purchase advertising encourages retailers to improve on-site merchandising.

Question

Quizplus · Accepted Answer

Point-of-purchase advertising is designed to promote products at the location where they are sold, with the aim of encouraging customers to make a purchase. By using various marketing materials and techniques, such as product displays, signage, and promotions, retailers can enhance their on-site merchandising and attract more customers. Therefore, point-of-purchase advertising can be a powerful tool for retailers to improve their sales and customer engagement.

Point-Of-Purchase Advertising Encourages Retailers to Improve On-Site Merchandising