Missionary selling is an indirect sales approach that focuses on promoting goodwill for the firm.

Question

Quizplus · Accepted Answer

Missionary selling involves promoting goodwill for the firm and its products/services through indirect means such as educating customers, providing information and resources, and building relationships rather than directly selling to them. Its goal is to create awareness and positive brand image, which can lead to customer loyalty and eventual sales.

Missionary Selling Is an Indirect Sales Approach That Focuses on Promoting