_____ is a personal selling approach that focuses on establishing a sustained buyer-seller relationship with customers through regular contacts over an extended period.

Question

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Relationship selling is a personal selling approach that focuses on building a long-term relationship with customers by providing personalized service, anticipating their needs, and maintaining regular contact over an extended period. This approach emphasizes cultivating a relationship and trust with the customer rather than just closing a one-time sale.

_____ Is a Personal Selling Approach That Focuses on Establishing