Cutco is a manufacturer of high-end cutlery for the home chef and markets their products through a sister company,Vector Marketing who often contracts with college students who are independent sales representatives for the company.Vector provides free product and sales training to their independent sales representatives and encourages them to take food with them on sales calls such as apples,cucumbers,tomatoes or other fresh produce so that prospective customers can actually use the knives and experience the Cutco difference.In addition,Cutco is relatively famous for their kitchen shears which can cut through a penny and during training,all Vector Marketing representatives are taught how to show the versatility and value of the shears.Which step in the sales process would a Vector Marketing representative have customers use the knives or kitchen shears?

Question

Cutco is a manufacturer of high-end cutlery for the home chef and markets their products through a sister company,Vector Marketing who often contracts with college students who are independent sales representatives for the company.Vector provides free product and sales training to their independent sales representatives and encourages them to take food with them on sales calls such as apples,cucumbers,tomatoes or other fresh produce so that prospective customers can actually ​use the knives and experience the Cutco difference.In addition,Cutco is relatively famous for their kitchen shears which can cut through a penny and during training,all Vector Marketing representatives are taught how to show the versatility and value of the shears.Which step in the sales process would a Vector Marketing representative have customers use the knives or kitchen shears?

Quizplus · Accepted Answer

Having customers use the knives or kitchen shears during a sales call is a demonstration of the product's features and benefits, which is a crucial step in the sales process. This allows the customer to have a firsthand experience with the product and makes it easier for the sales representative to make their case for the product's value.

Cutco Is a Manufacturer of High-End Cutlery for the Home