Most firms that use a customer-oriented organizational structure to strengthen their relationship with the largest customers adopt:

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Firms that use a customer-oriented organizational structure to strengthen their relationship with the largest customers adopt a national accounts organization. This structure focuses on serving and meeting the needs of large national customers, and it is centralized to ensure consistent service across all markets. It also provides dedicated personnel to manage and maintain the relationships with these large customers.

Most Firms That Use a Customer-Oriented Organizational Structure to Strengthen