Full-cost pricing allows the marketer to recover all costs plus the amount added as a profit margin.

Name: Full-cost pricing allows the marketer to recover all costs plus the amount added as a profit margin.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Full-cost pricing is a pricing strategy where the marketer sets a price that covers all direct and indirect costs of producing and marketing a product, plus an additional amount as profit margin. Therefore, the answer is true.

Full-Cost Pricing Allows the Marketer to Recover All Costs Plus