The Swim Store is a manufacturer and distributor of swim-related products for competitive swimming athletes and also offer products for lifeguards.They are expanding their reach to Europe and believe their line of products will be well received however,due to the adoption of the Euro single currency system,competition is strong.Which pricing objective would be most appropriate for the company as they expand to the European Union markets?

Question

The Swim Store is a manufacturer and ​distributor of swim-related products for competitive swimming athletes and also offer products for lifeguards.They are expanding their reach to Europe and believe their line of products will be well received however,due to the adoption of the Euro single currency system,competition is strong.Which pricing objective would be most appropriate for the company as they expand to the European Union markets?

Quizplus · Accepted Answer

As competition is strong in the European market, the most appropriate pricing objective for The Swim Store would be to meet the competition. This means that they may need to set their prices at a similar level to their competitors in order to attract customers and compete effectively. The focus would be on gaining market share rather than maximizing profitability or establishing prestige. Stability may also be a consideration, but this is more of a long-term objective related to maintaining consistent prices and avoiding volatility.

The Swim Store Is a Manufacturer and ​Distributor of Swim-Related

The Swim Store Is a Manufacturer and Distributor of Swim-Related