The PIMS project revealed that the two most important factors influencing profitability were:
A)sales cost and market demand.
B)product quality and market share.
C)profit margin and product price.
D)product price and competition.

Question

Quizplus · Accepted Answer

The PIMS (Profit Impact of Market Strategy) project found that product quality and market share are the two most significant factors influencing profitability. High product quality can lead to customer satisfaction and loyalty, while a larger market share often results in economies of scale and competitive advantages.

The PIMS Project Revealed That the Two Most Important Factors