Volume-related pricing objective with the goal of controlling a portion of the market for a firm's product is known as a ______ objective.
A)prestige
B)market-share
C)target-return
D)meeting competition

Question

Quizplus · Accepted Answer

A market-share pricing objective involves setting prices with the goal of controlling a portion of the market for a firm's product. This can involve pricing products lower than competitors in order to gain market share, or pricing products higher to maintain a premium position in the market. The objective is to achieve a desired market share, which can lead to increased sales volume and profitability in the long run.

Volume-Related Pricing Objective with the Goal of Controlling a Portion