Disney Cruise Line offers exceptional experiences for their guests and a variety of destinations around the world.They attempt to price their offerings competitively and profitability by varying the listed price of accommodations on a cruise such that different weeks of the year may be less expensive than others.For example,during hurricane season for Atlantic Ocean cruises,prices will be lower than peak times such as Christmas and New Years cruises.Which pricing-related strategy is Disney Cruise Line utilizing?

Question

Disney Cruise Line offers exceptional experiences for their guests and a variety of destinations around the world.They attempt to price their offerings competitively and profitability by varying the listed price of accommodations on a cruise such that different weeks of the year may be less expensive than others.For example,during hurricane season for Atlantic Ocean cruises,prices will be lower than peak times such as Christmas and New Years cruises.Which pricing-related strategy is Disney Cruise Line utilizing?​

Quizplus · Accepted Answer

Disney Cruise Line is utilizing yield management by varying the listed price of accommodations based on different weeks of the year. By lowering prices during hurricane season, when demand may be lower, they can still remain competitive and profitable. This strategy allows them to maximize revenue and occupancy rates.

Disney Cruise Line Offers Exceptional Experiences for Their Guests and a Variety