In the context of pricing objectives,which of the following is the purpose of adopting a profitability objective?
A)Market share
B)Image
C)Sales maximization
D)Target return

Question

Quizplus · Accepted Answer

The purpose of adopting a profitability objective is to maximize profits (or achieve a target return on investment) for the company. This pricing objective is more focused on the financial aspect of the business and aims to ensure that pricing decisions will result in significant profits for the company. Market share, image, and sales maximization objectives may not necessarily lead to the highest profits for the company.

In the Context of Pricing Objectives,which of the Following Is