You begin every work day by stopping by the local premium coffee shop for a latte.They recognize you when you come in and just hand you your regular order.Recently,a number of events happened at the same time: you got a promotion with a higher salary; your regular coffee shop increased its prices; and a competitor moved into the same shopping center,offering lower prices.
Required:
During your vacation,you have the luxury of time to reflect on your workday pattern of coffee consumption.Looked at from a marketing perspective,which action could you choose to show that your demand is more elastic?
A) spending some of your higher income after the promotion
B) demonstrating that you are a loyal customer of your current coffee shop
C) asking for a good-customer discount from your regular place
D) discovering that you enjoy the taste of the competitor's coffee
E) returning to the comfort of your established routine
Correct Answer:
Verified
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