Marketers implement leader pricing policies to avoid violating maximum-markup regulations and to earn a maximum return on promotional sales.

Name: Marketers implement leader pricing policies to avoid violating maximum-markup regulations and to earn a maximum return on promotional sales.
Brand: Quizplus
Rating: 4.8 (25 reviews)

Question

Quizplus · Accepted Answer

Leader pricing is used to attract customers by offering popular items at a low price, not to avoid markup regulations or maximize promotional sales returns.

Marketers Implement Leader Pricing Policies to Avoid Violating Maximum-Markup Regulations