_____ pricing occurs when a company offers two or more complementary products and sells them for a single price.
A)Psychological
B)Bundle
C)Protective
D)Combination

Question

Quizplus · Accepted Answer

Bundle pricing occurs when a company offers two or more complementary products and sells them for a single price. This strategy is used to increase sales and create a higher perceived value for customers, as they are receiving multiple products for one price.

_____ Pricing Occurs When a Company Offers Two or More