Perfect Digitals offers a UV lens and a sun protection cover for its camera lens for a wide range of its digital cameras,all at a single price.This strategy used by the company is referred to as:

Question

Quizplus · Accepted Answer

The strategy used by the company, offering a UV lens and a sun protection cover for its camera lens for a single price, is referred to as bundle pricing. This involves offering complementary products or services together for a single price, which is often a better deal for customers compared to buying each item separately. Unit pricing refers to pricing products based on a standard unit of measurement, price flexibility policy refers to changing prices based on market conditions or demand, and competitive pricing refers to setting prices based on the prices of competitors. Therefore, the best choice is C - bundle pricing.

Perfect Digitals Offers a UV Lens and a Sun Protection