The chief financial officer (CFO)of an automotive manufacturer is reviewing the revenue earned from the sale of all-terrain vehicles in South America.Because the selling price of the vehicles has been changed frequently,the CFO wanted to analyze the impact of these changes particularly during the rainy season.Which global pricing strategy is being used to price these vehicles?

Question

The chief financial officer (CFO)of an automotive manufacturer is reviewing the revenue earned from the sale of all-terrain vehicles in South America.Because the selling price of the vehicles has been changed frequently,the CFO wanted to analyze the impact of these changes particularly during the rainy season.Which global pricing strategy is being used to price these vehicles? ​

Quizplus · Accepted Answer

The mention of changes in selling price indicates market-differentiated pricing strategy is being used, where the pricing is based on market conditions such as demand, competition, geography, and seasonality. The CFO wants to analyze the impact of these changes, particularly during the rainy season, indicating a need to understand the impact of market factors on pricing. Therefore, option E is the best choice.

The Chief Financial Officer (CFO)of an Automotive Manufacturer Is Reviewing