The owner of an exclusive woman's clothing and accessory boutique receives a shipment of Dolce & Gabbana chain link and leather belts.Which approach indicates that the owner used consumer price-quality perception when pricing the belts?

Question

The owner of an exclusive woman's clothing and accessory boutique receives a shipment of Dolce & Gabbana chain link and leather belts.Which approach indicates that the owner used consumer price-quality perception when pricing the belts? ​

Quizplus · Accepted Answer

The belts are priced at $100 each and placed next to matching purses, which indicates that the owner is using consumer price-quality perception when pricing the belts. This is because consumers are likely to perceive the belts as being of higher quality if they are placed next to matching purses, which are typically seen as being more expensive and luxurious.

The Owner of an Exclusive Woman's Clothing and Accessory Boutique