The manager of a retail furniture store desires to increase the number of prestige sales of pieces handcrafted from natural materials.Which strategy should the manager use to meet this sales objective?
A)place the pieces near the main entrance for customers to see first
B)identify an area near the cash registers where the pieces are displayed
C)stage an area on the floor in each room highlighting the pieces and their uses
D)place a sign on the door advertising environmentally friendly furniture for sale
E)provide customers with a marketing piece explaining the materials used to make the items

Question

The manager of a retail furniture store desires to increase the number of prestige sales of pieces handcrafted from natural materials.Which strategy should the manager use to meet this sales objective? ​
A)​place the pieces near the main entrance for customers to see first
B)​identify an area near the cash registers where the pieces are displayed
C)​stage an area on the floor in each room highlighting the pieces and their uses
D)​place a sign on the door advertising environmentally friendly furniture for sale
E)​provide customers with a marketing piece explaining the materials used to make the items

Quizplus · Accepted Answer

Staging an area on the floor in each room that highlights the pieces and their uses is the best strategy to increase sales of prestige handcrafted furniture made from natural materials. This allows customers to see the pieces in a natural setting and envision the furniture in their own home. It also creates a visual influence on the customer's mind to buy the product. Placing the pieces near the main entrance or cash register may not be as effective as the customers may not notice or have time to appreciate the pieces. Placing a sign on the door or providing customers with a marketing piece explaining the materials used to make the items may not be as impactful as a visual representation in the store.

The Manager of a Retail Furniture Store Desires to Increase