Samantha offers special discounts for customers who order her jewelry online instead of buying it at her shop in the mall.Her business partner,Julie,challenges this approach.What point(s)does Julie make?
A)Samantha is creating unhealthy competition among the company's own products.
B)The general trend in marketing is to standardize pricing across channels.
C)Online discounts will undermine the brand image more than in-store discounts.
D)Few jewelry buyers are multichannel shoppers.
E)The most profitable retailers are those that focus on luring buyers to their physical stores.

Question

​Samantha offers special discounts for customers who order her jewelry online instead of buying it at her shop in the mall.Her business partner,Julie,challenges this approach.What point(s)does Julie make?
A)​Samantha is creating unhealthy competition among the company's own products.
B)​The general trend in marketing is to standardize pricing across channels.
C)​Online discounts will undermine the brand image more than in-store discounts.
D)​Few jewelry buyers are multichannel shoppers.
E)​The most profitable retailers are those that focus on luring buyers to their physical stores.

Quizplus · Accepted Answer

Samantha is creating unhealthy competition among the company's own products by offering different prices for the same jewelry depending on whether it is purchased online or in-store. This could lead to customers choosing to buy the jewelry online even if they would prefer to buy it in-store, simply because it is cheaper. Additionally, the general trend in marketing is to standardize pricing across channels, so that customers can be confident that they are getting the same price regardless of how they choose to purchase a product.

​Samantha Offers Special Discounts for Customers Who Order Her Jewelry

Samantha Offers Special Discounts for Customers Who Order Her Jewelry