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​The Travel Agency Business Is More Competitive Than Ever Because

Question 210

Multiple Choice

​The travel agency business is more competitive than ever because of industry consolidation and the growth of online services.Still,Sam believes his cruise booking agency can be profitable if he targets organizations that book tickets for member events -- and if he makes careful use of price discounts.Which of the following steps is Sam likely to take?


A) ​Offer cash discounts to organizations that pay their bills within 30 days.
B) ​Offer cash discounts to organizations that pay for tickets at any time in cash.
C) ​Offer one-time only cumulative quantity discounts to organizations buying the largest number of tickets for a given cruise.
D) ​Offer cumulative quantity discounts for organizations making annual bookings over $10,000.
E) ​Eliminate list prices.

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