_______________ is the difference between what a customer receives and what the customer gives up.

Question

Quizplus · Accepted Answer

Customer value is the difference between what a customer receives (benefits, features, etc.) and what the customer gives up (money, time, effort, etc.) in order to acquire and use a product or service. It is a key concept in marketing and essential for creating competitive advantage. Strategic decision making and strategic cost management are related concepts, but they do not directly relate to this definition of customer value.

_______________ Is the Difference Between What a Customer Receives and What