The total product is the complete range of _______________ that a customer receives from a purchased product.

Question

Quizplus · Accepted Answer

The total product includes both tangible benefits (such as physical features, packaging, and design) and intangible benefits (such as brand reputation, customer service, and emotional satisfaction) that a customer receives from a purchased product. It also includes the activities involved in the purchase, such as ease of ordering and delivery.

The Total Product Is the Complete Range of _______________ That