Todd Corporation sells a product for $400 per unit.Its market share is 22 percent of the units sold.The marketing manager feels that the market share can be increased to 28 percent of the units sold with a reduction in price to $340.The product is currently earning a profit of $64 per unit.The president of Todd Corporation feels that his company needs to maintain the same profit level per unit.The market share consists of $4,000,000 (10,000 units).
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