When a researcher is conducting interviews and enhances them by using systematic measuring techniques, the researcher is:
A) Combining qualitative methods
B) Combining qualitative and quantitative methods
C) Employing quantitative analyses only
D) Masking quantitative analysis as qualitative
E) Being a good researcher

Question

Quizplus · Accepted Answer

The use of systematic measuring techniques involves the use of quantitative methods, thus combining qualitative and quantitative methods. This approach is commonly known as mixed methods research.

When a Researcher Is Conducting Interviews and Enhances Them by Using