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An Advertiser Claims That "Four Out of Five Veterinarians Feed

Question 45

Essay

An advertiser claims that "four out of five veterinarians feed their own dogs CANINE GOODIES" to conclude that CANINE GOODIES is a superior dog food. Use the dimensions of validity to discuss the potential flaws in this conclusion. Discuss how CANINE GOODIES might make their claims more scientific in future commercials.

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Measurement validity-exists when an indi...

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