A win-win strategic partnership whereby nonprofits benefit by revenue generated through the sales of the donor's product or service is called ______________.

Question

Quizplus · Accepted Answer

Cause-related marketing is a partnership between a nonprofit and a for-profit organization in which the for-profit benefits by marketing its products or services, and the nonprofit benefits from the proceeds generated through the sales of the product or service. It is a win-win situation for both parties. Corporate philanthropy refers to the act of donating money or resources to a nonprofit organization. Green marketing, on the other hand, refers to the promotion of environmentally-friendly products or services. Strategic marketing is a broader term that refers to a company's overall marketing strategy.

A Win-Win Strategic Partnership Whereby Nonprofits Benefit by Revenue Generated