Which of the following forecasting methods is most likely to be implemented to change an existing quantitative forecast to account for a new competitor in the marketplace?
A) Market research
B) Executive opinion
C) Delphi method
D) Naïve method
E) Gamma method

Question

Quizplus · Accepted Answer

Executive opinion is often used to adjust quantitative forecasts to account for new information, such as the entry of a new competitor, because it involves the judgment and insights of experienced executives who can assess the potential impact of such changes on the market.

Which of the Following Forecasting Methods Is Most Likely to Be