A proactive marketing approach in aggregate planning involves ____________________.
A) varying inventory levels
B) modifying work force size
C) back orders
D) shifting the demand patterns to level demand fluctuations
E) varying overtime rate

Question

Quizplus · Accepted Answer

A proactive marketing approach in aggregate planning involves shifting the demand patterns to level demand fluctuations. This can be achieved through strategies such as promotions or pricing incentives to encourage customers to purchase during off-peak times, or introducing new products to increase demand during slow periods. Modifying inventory levels, work force size, overtime rates, and back orders are all reactive strategies that respond to demand fluctuations rather than proactively addressing them.

A Proactive Marketing Approach in Aggregate Planning Involves ____________________