Organizations try to cultivate loyalty by presenting themselves as individual entities worthy of friendship.

Question

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Organizations often try to create a brand identity that evokes positive emotions and fosters a sense of connection with customers, similar to how a friend might cultivate loyalty. They do this by focusing on creating a unique personality, voice, and style that distinguishes them from competitors and attracts customers who share similar values and interests.

Organizations Try to Cultivate Loyalty by Presenting Themselves as Individual