The realization that attracting new customers is much more expensive than retaining old customers led organizations to pursue what strategy?
A)Total quality management
B)Loyalty oaths
C)Retention bonuses
D)Relationship marketing

Question

Quizplus · Accepted Answer

The strategy mentioned in the question that focuses on retaining old customers is relationship marketing. This approach emphasizes building and maintaining long-term relationships with customers by providing excellent customer service, personalized experiences, and ongoing communication. It is a cost-effective way to increase customer loyalty and satisfaction, as well as to drive sales and revenue.

The Realization That Attracting New Customers Is Much More Expensive