You wish to construct a tool that will measure a subject's perception of a concept using pairs of adjectives reflecting opposite feelings. A good choice would be:

Question

Quizplus · Accepted Answer

The semantic differential is the best choice for this tool because it uses pairs of adjectives reflecting opposite feelings to measure a subject's perception of a concept. This tool presents a series of bipolar adjectives, and the respondent selects where on the scale their opinion falls for each adjective.

You Wish to Construct a Tool That Will Measure a Subject's