Having customers pay by the ounce for items purchased on sandwich or salad bars is an example of ________.
A)sociocultural factor planning
B)actual cost pricing
C)product marketing
D)pricing psychology

Question

Quizplus · Accepted Answer

Pricing by the ounce is a strategy that leverages pricing psychology, as it allows customers to feel they have control over the cost by choosing the amount they purchase, potentially leading to increased satisfaction and perceived value.

Having Customers Pay by the Ounce for Items Purchased on Sandwich