A main purpose of split-run and demographic editions of magazines is to _____.
A)move the magazine industry back to more general-interest publications
B)make sure that local and regional companies are cut off from advertising in nationally distributed magazines
C)create fewer places for advertisers to spend their money
D)attract more targeted advertisers and compete with television advertising
E)None of the options is correct.

Question

Quizplus · Accepted Answer

The main purpose of split-run and demographic editions of magazines is to attract more targeted advertisers and compete with television advertising. By creating versions of the magazine that are tailored to specific audiences, magazines can attract advertisers who are looking to reach those specific demographics. This helps the magazine industry to remain competitive with television advertising, which allows for even more targeted advertising.

A Main Purpose of Split-Run and Demographic Editions of Magazines