What Point Was the Newspaper Motto "It Does Not Soil

What point was the newspaper motto "It does not soil the breakfast cloth" trying to make?

A) The paper had developed special ink that wouldn't smudge.
B) Paper carriers were instructed to avoid throwing the morning paper in mud puddles.
C) It was going to focus on sensational and even manufactured stories.
D) It would be an evening edition paper, and so would be read after supper.
E) Its news stories would be less sensational and more matter-of-fact.