BP's response to the 2010 Deepwater Horizon oil-rig explosion in Alaska is an excellent example of a company's use of thoughtful crisis management to help its public relations.

Question

Quizplus · Accepted Answer

The 2010 Deepwater Horizon oil-rig explosion actually occurred in the Gulf of Mexico, not Alaska. Additionally, BP's response to the crisis was widely criticized as poor crisis management and further damaged the company's reputation.

BP's Response to the 2010 Deepwater Horizon Oil-Rig Explosion in Alaska