Why did the Federal Trade Commission set new rules about PR blogging in 2009?
A) It was concerned about the use of sexually explicit images.
B) It was worried about company representatives altering Wikipedia entries.
C) It was concerned about "mom bloggers" offering advice about consumer products while secretly getting money and gifts from the companies they reviewed.
D) It didn't like the fact that some companies had Facebook pages.
E) It was concerned that some politicians were using social media like Twitter to seem more warm and friendly when they were really cold and distant.

Question

Quizplus · Accepted Answer

The Federal Trade Commission set new rules about PR blogging in 2009 because it was concerned about "mom bloggers" offering advice about consumer products while secretly getting money and gifts from the companies they reviewed. This lack of disclosure was seen as deceptive marketing and the FTC believed that consumers had a right to know about any financial relationship between influencers and companies.

Why Did the Federal Trade Commission Set New Rules About