Use the following to answer questions:
Matching
Match the advertising terms with their definitions.
-Psychographics
A) Attitudes, beliefs, interests, motivations
B) Age, gender, occupation, ethnicity, education, income
C) Small-group interviews about a product or issue
Correct Answer:
Verified
Q45: Matching
-Demographics
A)Income
B)Divides consumers into types
C)Propaganda Technique in the
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Q116: Whom did the first ad agents serve
Q118: How do Internet advertisers collect information about
Q119: What is "earned media" and why is
Q120: Describe the difference between demographics and VALS.
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