A cultural approach to understanding mass communication _______.
A)is easier to understand because it outlines a linear flow of information from sender to receiver
B)argues that gatekeepers decide which information and messages flow to the audience
C)argues that diverse audiences will interpret the same information differently
D)argues that diverse audiences interpret information in the same way
E)None of the above options is correct.

Question

Quizplus · Accepted Answer

A cultural approach to understanding mass communication argues that diverse audiences will interpret the same information differently based on their cultural backgrounds, social identities, and personal experiences. This approach emphasizes the importance of considering the context and cultural factors in communication and acknowledges that communication is not a one-way process from sender to receiver.

A Cultural Approach to Understanding Mass Communication _______