Which of the following is one definition given in the textbook for the term media convergence?
A)The consolidation of different mass media holdings under one corporate umbrella
B)The appropriation of American products by foreign advertisers
C)The gathering of multiple press figures at a media event such as a press conference
D)A concentrated and organized stream of Internet traffic to one site for the purpose of crashing it
E)None of the above options is correct.

Question

Quizplus · Accepted Answer

Media convergence is defined as the consolidation of different mass media holdings under one corporate umbrella, often through mergers and acquisitions. This allows for the integration and cross-promotion of different media platforms, such as television, radio, print, and digital media.

Which of the Following Is One Definition Given in the Textbook