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A Value Chain Is the Sequence of Business Processes in Which

Question 99

Matching

A value chain is the sequence of business processes in which value is added to a product or service. Consider a manufacturing company that produces and sells dog food. Match each business activity with the element of the value chain that best describes it. Each numbered item has only one correct answer. Each lettered item may be used only once.

Premises:
Selecting retailers to sell dog food to end consumers
Advertising products to consumers
Responding to customer complaints
Enforcing time and quality standards for raw material suppliers
Combining material, labour and overhead to produce dog food
Investigating ways to produce more nutritious dog food
Developing manufacturing methods for efficient dog food production
Responses:
Marketing and sales
Product manufacture
Distribution management
Supplier and raw material management
Product and process design
Customer service
Research and development

Correct Answer:

Selecting retailers to sell dog food to end consumers
Advertising products to consumers
Responding to customer complaints
Enforcing time and quality standards for raw material suppliers
Combining material, labour and overhead to produce dog food
Investigating ways to produce more nutritious dog food
Developing manufacturing methods for efficient dog food production
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