In marketing transactions,the fact that customers who buy product X also buy product Y creates a ________ opportunity.

Question

Quizplus · Accepted Answer

Cross-selling involves offering customers additional or complementary products or services that go well with their initial purchase. Knowing that customers who buy product X also buy product Y creates an opportunity to cross-sell product Y to customers who buy product X.

In Marketing Transactions,the Fact That Customers Who Buy Product X