Which of the following techniques uses a hierarchical arrangement of criteria to predict a classification or value?
A) RFM technique
B) Cooke method
C) decision tree
D) market-basket analysis
Correct Answer:
Verified
Q20: Describe the process of conducting RFM analysis.
Q23: A cross-selling opportunity is created when a
Q25: A minimum difference among groups is used
Q30: The ratio of confidence to the base
Q30: Market-basket analysis is used to explore cross-selling
Q32: Groups created by decision tree algorithms are
Q32: The more times two items occur in
Q37: Define the three market-basket terminologies: support, confidence,
Q39: Which of the following is the basic
Q40: In market-basket terminology,the ratio of confidence to
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