Which of the following is characteristic of a hyper-social organisation?
A)using social media in an old-style,organisation-centric manner
B)interacting with customers and partners in a more humane way
C)sending messages that attempt to manage,influence,and control customers and partners
D)pertaining marketing to employees and not customers

Question

Quizplus · Accepted Answer

A hyper-social organization is a type of organization that is highly social media-focused and interacts with customers and partners in a more human way than traditional organizations. Therefore, the characteristic that best fits a hyper-social organization is B, which refers to interacting with customers and partners in a more humane way. The other options don't really describe the characteristics of a hyper-social organization.

Which of the Following Is Characteristic of a Hyper-Social Organisation