The first phase in the customer life cycle involves ________.
A)attempting to win back high-value customers
B)sending messages to target audiences to attract customer prospects
C)converting prospects into customers who need to be supported
D)increasing the value of existing customers by selling more products to them

Question

Quizplus · Accepted Answer

The first phase in the customer life cycle involves sending messages to target audiences to attract customer prospects. This is the stage where the company tries to make potential customers aware of their products or services and to convince them to become customers.

The First Phase in the Customer Life Cycle Involves ________