Which of the following statements is true of customer relationship management (CRM)systems?
A)A major disadvantage of these systems is a lack of consistency in data.
B)They incorporate accounting,manufacturing,inventory,and human resources applications.
C)They are applications used for consolidating business operations into a single,consistent,computing platform.
D)They vary in the degree of functionality they provide.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) systems vary in the degree of functionality they provide, meaning that some systems may have more features or capabilities than others. Option A is incorrect because CRM systems are designed to ensure consistency and accuracy of data. Option B is incorrect because while CRM systems may integrate with other business applications, they themselves do not typically include accounting, manufacturing, inventory or human resources functionality. Option C is incorrect because this statement describes an enterprise resource planning (ERP) system, not a CRM system.

Which of the Following Statements Is True of Customer Relationship