In which of the following cases is the strength of competitive forces low?
A)when rival products are priced relatively low
B)when switching costs are high
C)when finding rival products is easy
D)when customer loyalty to the brand or company is low

Question

Quizplus · Accepted Answer

When switching costs are high, customers are less likely to switch to rival products even if they are easily available or priced low, resulting in lower competitive forces. This is because customers will have to incur additional costs or effort to switch to a rival product, making them less likely to do so. Higher customer loyalty to the brand or company can also reduce competitive forces, but this is not included as an option in the given choices.

In Which of the Following Cases Is the Strength of Competitive