An organisation can choose to either minimise cost or maximise differentiation to gain a competitive advantage.

Question

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An organisation can choose to either focus on cost leadership or differentiation strategy as a means to gain a competitive advantage. Cost leadership strategy focuses on offering products or services at a lower cost than competitors, whereas differentiation strategy focuses on providing unique and superior products or services to the customers. Therefore, the statement is true.

An Organisation Can Choose to Either Minimise Cost or Maximise