Which of the following primary value chain activities induce buyers to purchase a product and provide a means for them to do so?
A)inbound logistics
B)outbound logistics
C)sales and marketing
D)operations/management

Question

Quizplus · Accepted Answer

Sales and marketing activities are responsible for inducing buyers to purchase a product and providing a means for them to do so. These activities involve advertising, promotion, public relations, and other actions designed to reach potential customers and persuade them to buy a product or service. Additionally, sales activities involve direct interaction with buyers and negotiating terms of sale.

Which of the Following Primary Value Chain Activities Induce Buyers