A magazine ad features a photo of the head of Albert Einstein placed atop the photo of a young,muscular torso with loads of tattoos and the top of his underwear showing.The ad is one for General Motors and features the line,"Ideas are sexy,too." The Hebrew University of Jerusalem was given the rights to Mr.Einstein's works and names by his family when he died.GM says that it purchased the rights to use the Einstein photo from a reputable licensing firm.What would be the basis of a suit by the University against General Motors?

Question

Quizplus · Accepted Answer

The basis of a suit by the University against General Motors would be appropriation, which is the use of someone's name, image, or likeness for commercial purposes without their consent or compensation. The University owns the rights to Einstein's name and image, and General Motors used it without obtaining permission or paying for its use.

A Magazine Ad Features a Photo of the Head of Albert